Sunday
This week announced itself early. Sunday I was sitting with a thought partner, walking through the week before it happened, and I already knew it was going to be an interesting one. I could feel it — not in my calendar, in my body.
Two meetings sat on that calendar.
The night before the first one, I couldn’t sleep.
Not from dread — from readiness.
The kind of awake you get when you’ve already run the numbers and the room you’re walking into was almost made for you.
The night before the second one, I went to bed with a nerve-wracking feeling of what could be, hoping that maybe this conversation just might be different.
Unfortunately, I was proven right.
Tuesday’s room
Tuesday’s room was technical — a diverse room, a housing round table. Operators with real experience, a structured agenda, and a conversation that ended in actions instead of sentiments. Eight groups around the table, and I won’t pretend it was harmony. I’ll admit it: I was extremely vocal and caused quite a few disruptions — but I was confident the insight was valuable.
And the friction did something useful: we articulated the disconnects between those eight groups out loud. Different models, different lanes, nobody running one shared play.
But here is what that room could do that mattered more than its disagreements: it could count itself.
Near the end, I asked the table straight: how many lots, projects, or homes do we represent right now, as a collective?
And we went around and counted — group by group, out loud.
Two hundred here.
Two hundred there.
A hundred in one builder’s pipeline.
Fifty on a hillside everybody thought was too steep to count.
Another hundred and forty about to break ground.
The tally crossed a thousand homes before we ran out of chairs.
A thousand homes at roughly $300,000 apiece. I did that math in the room — I’m not moving my decimal places over — and it’s on the order of $300 million in development.
$300,000 x 1,000 Homes = $300,000,000 Impact
And a home doesn’t just carry a price — it carries production opportunity. At least two permanent careers sustained directly through construction, and at least one more supportive job in the community around the work; the National Association of Home Builders’ job-impact research lands in the same range. Call it three per home.
That’s at least 3,000 careers sitting on that one table.
I said one more thing in that room, and I’ll stand on it here:
It’s much easier to comp the collective than it is to comp the project.
A lender can pick apart any one of our deals.
A thousand homes moving together is a different conversation.
The room had gaps. It also heard its own number.
Two days later
The second room was wider — Operators with real experience focused on minority developers, landowners, business owners, people who have been reading this city’s politics longer than I’ve been building in it. More range, more history, more hard-won judgment than Tuesday’s room by a distance.
And the agenda? Certification. Participation percentages. Compliance paperwork. How we should reposition ourselves into small businesses — small local business enterprises — so we can be more competitive for a spot on the larger general contractors’ teams.
One number kept coming up, over and over: $400,000. That’s the push — get certified, get access, get to where a $400,000 city contract is within reach.
The information was real. The advocacy was real, and I’m grateful for the people who have carried it for years.
And still: the ceiling of the entire conversation was a % of somebody else’s project.
I sat there running a different set of numbers, and I knew that if I said them out loud, they would land as fantasy. As fluff. As pie in the sky.
That was the conversation I had hoped would be different.
The count nobody ran
I’m not writing this from above the second room. I was in it. I am it.
But here’s the exercise that room didn’t do, and it’s the only thing Tuesday’s room did better. Go around the table and add up what the people in it can already reach — the land under their names, the projects in their drawers, the deals they mentioned quietly on the way in.
I looked around that room, roughly sixty people, and ran the count nobody asked for. My estimate, and I think it’s conservative: at least 5,000 homes of pipeline access, combined, in that one room.
Run Tuesday’s arithmetic on it. Five thousand homes at about $300,000 apiece is $1.5 billion in development.
$300,000 x 5,000 Homes = $1,500,000,000 Impact
THAT’S BILLION WITH A $BILLION
Split it evenly across everybody in that room and it’s $25 million a person —
In the same afternoon we spent organizing our way toward a $400,000 contract.
And the careers. Three per home. Fifteen thousand careers sustained. Five times the weight of Tuesday’s table — held by the room asking how to qualify for a seat at someone else’s.
That’s at least 15,000 careers created by one room.
A participation percentage is a slice of somebody else’s arithmetic. A pipeline is your own.
The gap isn’t numbers
People talk about this city like it’s one place living as two different worlds.
This week I watched the real divide, and it doesn’t run down a street.
It ran between two conference rooms, two days apart — and it was made of nothing but what each room believed about its own number.
The distance between those two rooms is not talent.
It’s not credentials, and it’s not even capital.
I’ve been calling it the count, and that’s true as far as it goes — Tuesday’s room counted itself, so it negotiated like a market.
The second room hasn’t counted itself yet, so it negotiated like an applicant — chasing crumbs with a bakery’s worth of ovens already in our hands.
But the count is just the visible half of something deeper.
You only count what you believe has value.
The gap is belief
The gap between those two rooms is belief —
The belief that what we already have is the value, and that we don’t need to bring anything to someone else’s table to prove it.
Five thousand homes.
Fifteen thousand careers.
One Point Five Billion Dollars In Impact.
The day we say those numbers out loud to each other, the question stops being how do we get a seat at their table — because we don’t need one.
We are the table!
Sunday I felt this week coming.
But now I have marching orders on how to move forward.
No hype. Just value, believed out loud.