Impossible Housing

Name the belief that keeps housing “affordable” by never getting built.

Impossible Housing is the unspoken rule in underbuilt urban cores: “Real production at scale here is unrealistic.” So cities celebrate pilots, plans, and small wins—while families stay house-poor and the shortage keeps growing.

Who this is for

People who influence housing without realizing it (capital, policy, philanthropy, construction, real estate, employers, civic leaders).
Anyone tired of meetings that produce optimism—but not homes.
Builders and doers who want a path from one-offs → critical mass.

What you get

A clear definition of the enemy: Impossible Housing (belief → behavior → stalled production).
“Receipts” posts that compare what’s said vs what’s being built.
A practical playbook for moving from fragmented pilots to repeatable, scalable production.
Language you can reuse: talking points, framing, and simple explainers that make the problem undeniable.

What we publish

The Gap: shortage, production rates, permits, starts, completions—plain English.
The Blockers: fragmentation, risk stacking, broken incentives, and why “affordable” keeps getting defined up.
The Fix: what it takes to build like infrastructure—standards, batching, throughput, and accountability.

How to use this

Read one “Gap” post and share it with someone who says “we’re doing fine.”
Pick one blocker that matches your role (capital, approvals, workforce, supply chain).
Use the playbook to help shift your city from performance → production.

Start here (10 minutes)

Promise

We will help you see the housing crisis clearly—and give you a repeatable way to push your city from low-production to real production at scale.